Reading Is Not Good Enough

I read the book Entrepreneur Rollercoaster recently, and it got me thinking about reading.

Reading is limited.

Like a good business, it’s focused — maybe even obsessed — with the ideas that keep it alive.

Like any great recipe, the ingredients you add can make or break your creation.

This is true in storytelling and in the ups and downs of running a business.

In the book, we’re taught that there’s nothing without love.

When you start from nothing and start the first page of a book, there’s nothing but your resolve to keep going.

Like heavyweights, the more resistance you add makes things harder; but it creates a better outcome in the future because you want it.

All books have main characters or protagonists we follow along with. In business, I would equate that to employees.

According to Entrepreneur Rollercoaster, 60-80% of operating costs are salary or wages.

So no matter how smart you are, all those spoils of war should be going to more brilliant people than you so you can pay for their time.

They may even have a more significant impact because they use our sponsor to shift through their tabs quickly.

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The team is everything.

The reading is not.

The book is valuable, and I recommend reading it. But it’s not step 1.

Sure, it’s a step.

But not the critical step

Knowledge is the application, not some books.

It’s step 0

There’s nothing wrong with research

Please do it

Don’t stop

But know you’re researching to apply something.

To enhance, act, create, build.

Action.

If you’re subscribed to this newsletter thinking I’m here to stroke your ego and mine because we all like books…

You’re clueless.

You should re-read our tenets.

You should unsubscribe

You should find another place to get your rocks off at

Because here, books aren’t the answer.

They allow us to ask questions we haven’t thought of before

2022 is here.

Don’t waste it.

If you want to read the entire book Entrepreneur Rollercoaster, check it out here.